VISION & MISSION

V I S I O N

To strive towards being leaders in the non-alcoholic market, making our people the cornerstone of our success, as we work together in a globally-focused, dynamic environment based on trust and sound values, providing all-encompassing beverage solutions that meet the ever changing, evolving needs of our customers.

M I S S I O N

Going beyond the realm of manufacturing, our mission defines who we are and is the guiding force in everything that we do, making us a truly sustainable company.

  • To always stay one step ahead, constantly responding to an essential human need through thirst quenching, quality beverages and premium water.
  • To create products of the highest standards that are priced affordably and distributed efficiently, providing greater accessibility to our consumers.
  • To inspire and motivate our workforce to achieve excellence as a team while promoting their inner sense of self and purpose as individuals.
  • To keep our target market top of mind, as we continue our commitment to improve and enrich the lives of our consumers.
  • To perform our daily tasks proudly and humbly, strong in our faith and resolute in our respect for God and all humanity

OUR LEADERSHIP

A True Caribbean Man, His Goals In His Own Words Are:

We wanted to succeed using our own people, our own brands, our own ideas, our own knowledge and expertise. We wanted to compete with the big players, and hold our own both locally and regionally. We wanted to prove to the World that Caribbean people are as talented and as capable and committed as any other nation. The Caribbean brain can think as well or better than any other brain elsewhere in the World.

Dr. Aleem Mohammed, Chairman S.M. Jaleel & Co. Ltd.
CMT (Gold), Bsc (Hons) Lond, MBBS UWI, Hon LLD UWI

BOARD
MEMBERS

  • Dr. Aleem Mohammed
  • Mrs. Anna Mohammed
  • Dr. Mikaeel Mohammed
  • Mr. Eesa Mohammed

EXECUTIVE
LEADERSHIP TEAM

  • Adil Mohammed
  • Brian Erdelyi
  • George Gobin
  • Imran Khan
  • Inshan Rasool
  • Melissa Deo Mohamed
  • Neil Ramjattan
  • Rayard Singh

SUBSIDIARY
MANAGEMENT TEAM

  • Ernest Augier
  • Marc Telting
  • Mc Arthur Barrow