Sponsorship of Caribbean Premier League (CPL) cricket 2013-15
Opening of manufacturing plant in Durban, South Africa
enter manufacturing of milk and juice concentrates from fruit
SMJ Asia Limited was formed in India, producing and distributing the Maaee brand of water.
Fruta Juice Drink – 1L
Also in this year the Fruta 1L range was developed in order to cater to the take-home market segment.
SMJ was awarded the license to produce Tampico Juice drinks in the English-speaking Caribbean region.
Turbo Energy Drinks
In 2009 SMJ entered the energy drink market with Turbo Energy Drink, an exotic blend of ingredients: Energy booster, Caffeine, Vitamins, and Gingseng. Other key ingredients include Glucuronolactone and Guarana.
SMJ distributes Chubby in South Africa
Oasis Water – IBWA Certified
Fruta Juice Drink in PET
Fruta juice drinks were launched in plastic bottles using hot-fill technology. SMJ was the first manufacturer in the English-speaking Caribbean to use this technology.
Caribbean Cool Drink in PET
The Caribbean Cool drink range was re-launched in plastic bottles using hot-fill technology. SMJ was the first manufacturer in the English-speaking Caribbean to use this technology.
SMJ Beverages St. Lucia Ltd.
SMJ’s plant was opened in Vieux Fort, St. Lucia, producing carbonated soft drinks in PET bottles. The Chubby and Busta brands were bottled in St. Lucia to supply islands in the Organization of the Eastern Caribbean, Dominica, St. Vincent & The Grenadines, Grenada, St. Kitts and Antigua.
Viva Flavoured Sparkling Water
Join venture between SMJ and Empresa Brasileria de Distribuicao Ltda for distribution of Chubby in Brazil.
Franchise agreement with Mundet S.A de CV for Chubby in Mexico.
Subsidiary in Barbados
SMJ and Goddard Enterprise formed a joint venture to buy BIM Beverages in Barbados. The Busta and Chubby brands were bottled in Barbados by SMJ Beverages Barbados.
Busta Soft Drinks
Launch of Busta soft drink range in PET bottles in a fun and colourful rainbow of flavours. A flavour for everyone!
Subsidiary in Guyana
Chubby Soft Drinks
The launch of SMJ’s flagship brand Chubby, a carbonated range of soft drinks targeted to children 4 to 9 years old in a special patented PET package with a range bubbly, colourful flavours.
Market shares jump..
SMJ’s market share jumped from 1 percent to 30 percent in 18 months!
SMJ was awarded the Cadbury-Schweppes franchise for the manufacture and distribution of Schweppes soft drink products throughout the Caribbean Market.
SMJ was appointed Caribbean Franchise Holders for Capri Sun in 1L PET packaging.
Fruta Juice Drinks
Launch of the Fruta range of the juices in cans. Today, Fruta remains in the top 3 most popular juice brands in the English-speaking Caribbean region.
Launch of the Cole Cold range of soft drinks in cans.
Dr. Aleem Mohammed took the position of Chairman and CEO S.M. Jaleel & Co. Ltd. Today, Dr. Mohammed retains the position of Chairman. This year was also significant as S.M. Jaleel’s factory moved into The Otaheite Industrial Estate in South Trinidad, and this remains the headquarters of the Company.
The “Dixie Cola” brand was launched.
The renowned “Red Spot” brand was developed. Automated lines were introduced, and there were 10 trucks in the company’s fleet. Also in this year, SMJ’s factory was commissioned in Grenada.
Where We Began
S.M. Jaleel was founded by Sheikh Mohammed Jaleel, and was located at the corner of Keate and Prince Alfred Streets in San Fernando, Trinidad & Tobago with twenty five (25) member staff.